Doppler is ushering in the new era of secrets management: SecretOps. As a rapidly growing company, Doppler needed a brand and website that stood up to their new status as a trustworthy industry leader. We first developed a brand narrative and messaging to craft a meaningful brand story based on their core values, giving them the foundations to double their website content at launch.Following strategy, we designed a new visual identity with an expandable digital system that was rooted in a core tenant of Doppler: fluidity without sacrificing security. The Voronoi pattern we designed is a key theme across their new website and instills the idea that Doppler grows with you, forming to your team’s needs while ensuring security with clear boundaries and no breaches. Their new website further sets them apart from a predictable look and feel while still connecting with their core users.