Different Puzzles makes puzzles that are puzzling because they're different. They set out to bring a new type of fun to an otherwise predictable activity. We were tasked with creating a brand and product that delivered on the promise to make customers stop and think, “Well, that’s different.”

We had the opportunity to work with Different Puzzles to develop every level of their brand, from designing the visual identity, inventing their character Manny Pieces, and creating a packaging system, to illustrating and designing the puzzles themselves. We also photographed a unique series featuring their puzzles in unexpected and charming contexts.