High-performing teams demand high-performing tools.
The best teams, like cars, are more than the sum of their parts. They're built for performance and continually pushing for more. Dropbox gives McLaren the tools they need to unlock an extra gear. Now they can share info instantly and collaborate on files in real time, wherever they're racing around the world. All while being confident their IP is safe and secure.
Dropbox's track record of fast, efficient, and easy-to-use products makes them a perfect partner for the McLaren Formula 1 Team. And their newest products push beyond storage, to support teams the way they work today. We help teams get the best results across the finish line. Dropbox is the one tool they rely on to stay organized and share info while safeguarding their business-critical content.
The campaign lead to 50k unique website sessions in week one, and 35k total landing page visits.
The brand video has an 81.75% view-through completion rate with over 53.87m views.