A local ultrarunner had developed a CBD-infused balm that helped him recover quickly from his races and thought it might help other sore athletes out there. He engaged us to build an energetic brand that appealed to long-distance athletes and regular athletes that get sore.

We took a hand-made approach in building this bright and gritty identity inspired by the bent-out-of-shape vibes that come with long-distance ultrasports. We ended with a fun, energetic, logo that doesn’t stop moving.

Naming, Visual Identity, Packaging, Merch Design