Dropbox has long been a leader in cloud storage, but as the brand and product has grown and evolved, they’ve expanded their product offering to better support the needs of teams both small and large. From PDF editing, to DocSend tracking and analytics, to frame-by-frame video collaboration, Dropbox today is so much more than store – and they had a freshly redesigned core product to prove it.

To make the most of the moment, Dropbox brought Fuzzco on as partners to help them reintroduce themselves and shift a long held perception from being just a storage solution to a complete host of organizing, sharing, and editing tools designed with teams in mind.

Starting with the simple prompt of, “What’s inside the box?” we, along with the Dropbox team and the incredible 3D animators at The Collected Works, developed a full-funnel campaign that celebrated the refreshed Dropbox UI, highlighted their latest features, and demonstrated what everything all in one place can unlock for teams who want their work to, well, just work.