Building design tools have long been due for an technological upgrade. While many industries have adopted web-based collaboritive tools, architects, building designers, developers and contractors have been stuck with outdated incumbents as the standard. Instead of fluidity, they get friction. More data entry than design. Collaboration? Let's just say we've been building the wrong kind of walls. Arcol is a web-based building design tool that brings project teams, processes, and tools together in real-time.

We partnered with the founding team at Arcol to develop a brand narrative rooted in the idea that designing a building and watching it come to life is a uniquely magical experience. But the friction architects and their teams experience in the process quickly crushes any of that spirit. Arcol was designed to bring that magic back through modern technology best practices.

We created a new logo, visual identity system, illustration style, merchandise as well as designed and developed the new Arcol website to support their first product launch in the spring of 2025.