AssemblyAI had built something powerful in the Speech AI space, but they were stuck in a developer-only bubble. They needed to level up their brand game and get in front of the people making AI strategy decisions at innovative startups.

We partnered with AssemblyAI to shift their image from "just another transcription API" to "the Speech AI platform powering tomorrow's innovations." Our challenge? Create a campaign that would make tech leaders feel the FOMO around voice data while positioning Assembly as their obvious go-to partner.

The visual approach plays with the beauty of turning speech into something you can see and use. We leaned into typography as a core design element, visualizing how voice becomes data becomes insight. We kept their signature blues and purples but evolved the look to feel more cutting-edge and less purely technical.

From the hero brand video to digital assets and OOH, everything was crafted to create a feeling of urgency and inspiration. By focusing on the strategic value of voice data instead of just API functionality, we helped position AssemblyAI to step out of the developer shadows and into the spotlight of the broader AI conversation.