In the early stages of AI and machine learning, Dropbox saw an opportunity to reinforce themselves as industry leaders and state their point of view on software innovation with change happening faster than ever. To do this, they created a mini event called Perspectives as part of their larger Work in Progress conference. This gave them a chance to feature product launches, showcase company talent and industry experts, provide space and opportunities for peer-to-peer networking, and ultimately reinforce the message that Dropbox does more than store.

They approached Fuzzco to take their idea around the concept of perspectives and create a robust digital system and brand that felt both at home within their larger Work in Progress identity and something uniquely new and future-forward.

Fuzzco took their initial concept and further defined the system, creating an event toolkit that gave the Dropbox events team assets and guidance on applications spanning environmental graphics, wayfinding & signage, keynote slides, and physical activations.

The event was a huge success with over 190 attendees and also received over 60 press articles and 700+ shared social posts.