Designed for the loving yet practical dog parents who want an uncomplicated and healthy dog food, Wanna keeps it simple.

We worked with the Wanna team to develop the brand from the ground up, from anchoring the brand in a resonant positioning and joyful name, to creating an illustration and packaging system that will bring a smile to every dog and owner’s face.

Brand Strategy, Naming, Visual Identity, Verbal Identity, Illustration, Packaging