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In the summer of 2018 our friend and former client Halle Tecco approached us with the idea to create a consumer and content company to help people get pregnant. We were invited to join as co-founders and creative partners, and jumped at the opportunity.
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So many women and families looking to conceive are overwhelmed by information and products and disappointed in a process that feels overly clinical and fairly impersonal. Natalist saw an opportunity to reimagine this process with millennial women at the center of it.
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We worked with the team to position Natalist as an authority with heart. By offering expert guidance that empowers and speaks directly with customers, alongside redesigned essentials for a more discerning audience, Natalist hopes to build a richer connection with their customers.
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“Natalist endeavors to become a key resource and community support for women pursuing parenthood.”
- Halle Tecco, Natalist Founder

Read more in Fast Company, This Monthly Subscription Box Wants to Get you Pregnant
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At its core, our work consisted of brand strategy, naming the company, creating the visual identity, illustration, photography, design and development of the website, product and packaging design.
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We directed and produced a photoshoot to create a rich product and lifestyle library. Starting a family should be an experience you enjoy, and we wanted photography to set a positive tone. We used soft sidelight and friendly colors for the studio and product photography and mimicked natural light for the lifestyle photos.
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The packaging and product design balance practicality and emotion. Coordinating across a variety of vendors with different levels of production capabilities along with the ambitious launch schedule compelled us to keep materials thoughtful yet simple.
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Built on top of Shopify, the website is integrated with ReCharge to power subscription-based shopping. We took a content-driven approach with Prismic CMS to enhance the native content capabilities of Shopify.

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We went deep to create a flexible layout system that makes it easy for the Natalist team to create and manage complex product pages. We leveraged Vue.js to create a smooth cart experience and to power slideshows and animated elements.
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We are proud to be a co-founder of Natalist. Being invited to join at this level is a meaningful acknowledgment of the importance of design and brand-building in the success of modern companies.
  • Services:
  • Brand Strategy,
  • Branding,
  • Collateral,
  • Ecommerce,
  • Identity Design,
  • Illustration,
  • Logo,
  • Naming,
  • Packaging,
  • Photography,
  • Website