Natalist

In the summer of 2018 our friend and former client Halle Tecco approached us with the idea to create a consumer and content company to help people get pregnant. We were invited to join as co-founders and creative partners, and jumped at the opportunity.

So many women and families looking to conceive are overwhelmed by information and products and disappointed in a process that feels overly clinical and fairly impersonal. Natalist saw an opportunity to reimagine this process with millennial women at the center of it.

We worked with the team to position Natalist as an authority with heart. By offering expert guidance that empowers and speaks directly with customers, alongside redesigned essentials for a more discerning audience, Natalist hopes to build a richer connection with their customers.

“Natalist endeavors to become a key resource and community support for women pursuing parenthood.”
- Halle Tecco, Natalist Founder

Read more in Fast Company, This Monthly Subscription Box Wants to Get you Pregnant

At its core, our work consisted of brand strategy, naming the company, creating the visual identity, illustration, photography, design and development of the website, product and packaging design.

We directed and produced a photoshoot to create a rich product and lifestyle library. Starting a family should be an experience you enjoy, and we wanted photography to set a positive tone. We used soft sidelight and friendly colors for the studio and product photography and mimicked natural light for the lifestyle photos.

The packaging and product design balance practicality and emotion. Coordinating across a variety of vendors with different levels of production capabilities along with the ambitious launch schedule compelled us to keep materials thoughtful yet simple.

Built on top of Shopify, the website is integrated with ReCharge to power subscription-based shopping. We took a content-driven approach with Prismic CMS to enhance the native content capabilities of Shopify.

natalist.com

We went deep to create a flexible layout system that makes it easy for the Natalist team to create and manage complex product pages. We leveraged Vue.js to create a smooth cart experience and to power slideshows and animated elements.

We are proud to be a co-founder of Natalist. Being invited to join at this level is a meaningful acknowledgment of the importance of design and brand-building in the success of modern companies.

Services:
Brand Strategy,
Branding,
Collateral,
Ecommerce,
Identity Design,
Illustration,
Logo,
Naming,
Packaging,
Photography,
Website