AIR Serenbe is the nonprofit artist residency program of the Serenbe Institute, a wellness community on the edge of Atlanta. Serenbe was looking to build an identity and brand collateral for their ambitious artist in residence program.

The logo features the architecture of the artist in residence cabins and has a playful aspect that showcases an extension of the line work into their collateral. We’ve continued to work with them on strategic marketing efforts including prompt cards and fellowship promotions.