When Mint shut down, Monarch Money stepped up to become the new leader in personal finance management. Their collaborative platform offers a holistic view of finances, making money management something you actually enjoy, instead of just winging it.

We partnered with Monarch to evolve their visual identity and storytelling approach. Our work delivered a refreshed brand that balances elegance with approachability, featuring real customer stories that highlight the emotional transformation users experience—from financial anxiety to empowerment.

We expanded their color palette for better marketing and product accessibility, introduced subtle motion elements to their digital presence, and designed a website that communicates the human side of financial wellness. We worked closely with the Monarch team as they rolled out a major product update at launch, creating a seamless user experience from homepage to dashboard.

The result? A cohesive brand experience that turns spreadsheet dread into life-changing clarity.