Looking to build a community-based platform for small businesses across the country, this Google A120 group came to us seeking the perfect name and visual identity to support them as they prepared to launch their beta product.

We rooted our work in optimism and conversation, while honoring the ambition of the community. The name Stride alludes to forward momentum and a can-do attitude, while the visual identity celebrates the dynamic nature of people coming together and sharing knowledge. The visual identity was extended throughout the illustrations for online application.

Naming, Visual Identity, Illustration