Ramp found themselves in a unique position. They were headed to Miami Tech Week 2022 and realized they’d have the perfect captive audience. They wanted to take advantage of that opportunity to do their first OOH campaign through a takeover of Miami – from buses to billboards and even to billboards on boats. This campaign was so successful they expanded their media buy to include multiple cities across the country including Boston, Atlanta and Chicago.
We created the concept for the brand campaign: Doing finance. We paired people in situations that are fun and lighthearted, the absolute opposite of what you’d typically imagine someone in finance doing – eating ice cream, petting a mini horse, reading novels in a pool floatie. The brand campaign successfully created a brand persona and concept that could be rolled out to different markets with context-specific content.
“Fuzzco are incredible creative partners. They helped us stand up our first ever brand awareness campaign—from ideation through production. Their ideas were clever, smart, AND strategic. Doing Finance helped us introduce ourselves to the world in a memorable and differentiated way and we’re thrilled with the work."
Aaron Robbs – Creative Director, Ramp