After the initial success of campaigns in North America, Notion to seek out more global opportunities, specifically London and Japan. They wanted to take a different approach in these markets, however, introducing themselves in a more personal and engaging way.
We worked with the Notion team to develop unique cafe experiences that allow people to experience the craft and care of the Notion brand in a tangible, memorable way. Together, we developed large scale environmental graphics, signage, branded experiences and ephemera for visitors in each market.
With 4,500 cafe visitors to the popups and over 2 million impressions on accompanying out-of-home placements, Notion can safely say they have entered the UK and Japan.
Event production by Backlash.