Drip is a sales and marketing automation platform designed specifically for enterprise ecommerce. They hired us to reposition and rebrand their business to adjust to the booming and ever-crowded marketing automation industry. 

We took the Drip team’s research and built a brand strategy that connects e-commerce marketers to Drip’s behavioral-based automation. We layered in some nerdy-that-bends-towards-clever writing and a vast visual identity system. The illustration system has a whimsical sophistication. The colors are bold and typography hierarchies balance serious and playful. The photography guide is rooted in data representations of objects and the campaign photography celebrates people interacting with bold shapes. We collaborated with the Drip team to extend and bring depth to the brand experience including website design, merch, trade show experience and more.