CodeSignal helps companies tap into underrepresented pools of candidates and increase their speed-to-hire with state-of-the-art technical interview solutions. But predictive assessments were just the first step towards becoming a holistic skills platform. CodeSignal had the vision, but needed help getting the message across not just to prospective B2B customers, but their internal team and potential consumers of new products down the road.

Fuzzco was tasked to help reposition CodeSignal into a new market, evolve and define their messaging, and come up with a new brand character that would champion users of their new Learn product. Did someone say space corgi?

After expanding their identity system to include a B2C-specific “expansion pack”, we searched the galaxy far and wide for the perfectly cute yet hyper-intelligent character: Cosmo. Our team developed a full character personality with key animations that could be used both in product and across marketing channels. We then went on to help the CodeSignal team announce the launch of their new product with an animated keynote.