The global higher education system is highly regulated and hard to enter, resulting in a divided system. Woolf is a world-class, globally-recognized higher education institution that lets qualified organizations join as accredited member colleges. These colleges can then offer accredited courses and degrees, and exchange them so that eventually students who attend any member college will be able to tailor their education by combining courses across the larger university.

Woolf needed a visual identity that could stand up on its own as well as with its colleges as a symbol of trust and quality. We created a dynamic visual identity system that is strong enough to stand on its own yet flexible enough to share the stage with member colleges in moments where co-branding occurred. We also designed a website to speak to Woolf's various audiences with a consistent and compelling story about the power accredidation has for access to higher education around the world.