Curex provides allergy immunotherapy by targeting the source, not just the symptoms. Fuzzco was tasked with refreshing their identity to appeal to the exciting feeling of being allergy-free. We created a visual identity, art direction and photography style celebrating the joy of breathing clear. With bright colors and a mark that is quite literally on-the-nose, the Curex brand is energetic, clear and amusing.

Brand Strategy, Visual Identity, Verbal Identity, Art Direction, Photography