We worked with founders Muhammad Saigol & Erik Rauterkus pre-launch for a new direct-to-consumer air conditioning company focused on excellent customer experience and sustainable efforts.

July’s brand language is evocative, always attempting to conjure a visceral feeling. This idea extends through found imagery and collage, colors picked straight from the summer landscape, and gradients that reference a sunspot, hazy summer night, the sun hovering over water.

Naming, Visual Identity, Packaging, Web Design