Ditto is more than just a tool for generating text inside product experiences – it's the platform that turns product copy into a product differentiator. The problem was their original identity didn't communicate this power. To coincide with a massive evolution of the product itself, we partnered with Ditto to reimagine their brand so they could truly own the space they feel so passionately about.

We began with a strategic foundation, re-establishing the brand attributes that would create a platform they could really stand on confidently. We then established a new visual identity system, playing with the structure and form of words and using bold design language to show the real power of word in the context of product experiences. Beyond the identity, we needed to tell the story in a clear and compelling way on their website. Through both abstracted product illustrations and diagrams of Ditto operating within a product team's existing tools, we used simple yet bold visuals and copy to reframe the value of text in the context of a product experience and position Ditto as the unmistakable solution for teams looking to design and build better, faster.