When the gamers at Zynga – creators of Words with Friends, Farmville and more – tasked our friends at Manifold with creating a memorable launch event for their newest game, we got to help. We put all of our undead ideas to work for packaging, collateral and promotional pieces for Zombie Swipeout. The launch campaign included dozens of brilliant consumer touchpoints including blood pops packaging, popsicle stick jokes, popsicle push cart wrap, cooler wraps, maps and more. Also, zombies. I mean, come on, right?