Zombies. Srsly.
When the gamers at Zynga – creators of Words with Friends, Farmville and more – tasked our friends at Manifold with creating a memorable launch event for their newest game, we got to help. We put all of our undead ideas to work for packaging, collateral and promotional pieces for Zombie Swipeout. The launch campaign included dozens of brilliant consumer touchpoints including blood pops packaging, popsicle stick jokes, popsicle push cart wrap, cooler wraps, maps and more. Also, zombies. I mean, come on, right?


Final Blood Pop Labels

Cooler Wraps

Blood Pop alternate version

Blood Pop alternate version

Blood Pop alternate version

Popsicle Jokes

Cart wraps

Cooler Wraps

Body Parts

Body Parts

Images from the event





Map of the event in San Francisco

Map of the event in New York
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- Copywriting
- Illustration
- Signage