In the fall of 2012 we sat down with Parker Conrad to talk about his next project. His idea was to create an insurance marketplace on top of an HR platform to let companies manage their benefits, payroll, onboarding and time off, among other things. And for the service to be completely free.
We were initially tasked with designing the identity, marketing website and the UX/UI for the application.
We developed a set of iconography to represent each of the many services that can be managed through Zenefits.
Following that initial project we have continuously supported Zenefits, creating marketing materials and animations, designing sales collateral, and continuing to design new features for the application.
Distinctive icon and illustration styles contribute to a warm, inviting feel for a service that turns a frustrating, time-consuming ordeal into a fast and simple process.
By early 2015, after less than two years in business, Zenefits has surpassed $20 million in annually recurring revenues, making it one of the fastest growing software companies in history.
- Brand Strategy,
- Icon Design,
- Responsive Web Design,