Wthn_Hero_2
Co-founders Michelle and Shari came to Fuzzco with a goal to launch a brand that invites customers to own their health and wellness through a modernized approach to acupuncture and herbal supplements.
WORDMARK_1
HERBALIST_BADGE
We built a brand foundation that celebrates the ever-changing nature of our bodies and a welcoming, yet refined place for healing through early positioning and naming work. We extended this strategy through the visual identity, packaging, photography and website design.
Wthn_Acupuncture_2
Wthn_Blue
Wthn_Green
Wthn_Orange
We used custom, fluid abstract paintings to serve as the backdrop to a confident visual system, using strong type, a bright color palette and elegant iconography to tell the full story of the brand.
Wthn_Icons
6W1A9045
Wthn_CleanSlate
Packaging and in-store signage were designed to balance the radical nature of the Wthn approach with a refined, accessible experience.
GutCheck
FullyCharged
RunTheWorld_Context
Photography connects customers to their bodies and eliminates stereotypes around acupuncture and less traditional methods of self-care.
Wthn_Legs_3
We produced and directed a photoshoot creating a diverse library of images to be used across all marketing and e-commerce platforms.
6W1A9207
6W1A8034
6W1A9446
Ingredients
We created a set of illustrations to communicate the primary ingredients in their herbalist formulated supplements.
The website was designed to clearly communicate Wthn’s approach and offerings and inspire curiosity from visitors.
Wthn_Web
We built a custom Shopify site to allow easy appointment booking, browsing and shopping for herbal supplements and sound therapy.

Wthn_Mobile
Book an appointment today at wthn.com.
Copyright 2006 Phoebe Cheong, all rights reserved
Copyright 2006 Phoebe Cheong, all rights reserved
  • Services:
  • Branding,
  • Development,
  • Ecommerce,
  • Icon Design,
  • Identity Design,
  • Illustration,
  • Logo,
  • Naming,
  • Packaging,
  • Photography,
  • Website