Co-founders Michelle and Shari came to Fuzzco with a goal to launch a brand that invites customers to own their health and wellness through a modernized approach to acupuncture and herbal supplements.
We built a brand foundation that celebrates the ever-changing nature of our bodies and a welcoming, yet refined place for healing through early positioning and naming work. We extended this strategy through the visual identity, packaging, photography and website design.
We used custom, fluid abstract paintings to serve as the backdrop to a confident visual system, using strong type, a bright color palette and elegant iconography to tell the full story of the brand.
Packaging and in-store signage were designed to balance the radical nature of the Wthn approach with a refined, accessible experience.
Photography connects customers to their bodies and eliminates stereotypes around acupuncture and less traditional methods of self-care.
We produced and directed a photoshoot creating a diverse library of images to be used across all marketing and e-commerce platforms.
We created a set of illustrations to communicate the primary ingredients in their herbalist formulated supplements.
The website was designed to clearly communicate Wthn’s approach and offerings and inspire curiosity from visitors.
We built a custom Shopify site to allow easy appointment booking, browsing and shopping for herbal supplements and sound therapy.
- Icon Design,
- Identity Design,