This Atlanta dining and shopping destination wanted to increase brand awareness and drive more foot traffic to the retail stores located throughout the property. We created a simple but bold campaign for print and digital media to drive the audience to go West.
We sourced and styled props, designed and built sets and shot the photos in our own in-house studio.
The ads were featured in local, regional and national publications.
We also generated a ton of special assets for use in social channels, which allowed us to get a little more playful.
The campaign was a big success, generating a positive response online, driving increased foot traffic and sales, and making our clients very happy.
- Brand Strategy,
- Icon Design,