
Peter is the founder of Bike Law, one of our favorite projects. When he asked us to design a logo and collateral for his law practice, we knew we wanted the design to convey a sense of history through a modern execution.


The large type carries the weight of the system, without too many additional frills.

Peter's writing instrument of choice is a fountain pen, so we tested many papers to find the best performing tooth, weight and tone.



- Services:
- Branding,
- Collateral,
- Logo,