With their decision to franchise, The Kickin’ Chicken hired Fuzzco to overhaul their brand.
The existing brand did not differentiate itself from a lot of smaller, chicken-themed restaurants and lacked the sophistication of an emerging franchise.
With their goals in mind, we reconsidered their identity from the ground up. The old logo featured a full-bodied cartoon of a chicken, which we matured into a refined mark.
Then followed the development of iconography, a menu system, a photo shoot, print advertisements and a consumer website.
The Kickin’ Chicken grew up.