With their decision to franchise, The Kickin’ Chicken hired Fuzzco to overhaul their brand.
The existing brand did not differentiate itself from a lot of smaller, chicken-themed restaurants and lacked the sophistication of an emerging franchise.
With their goals in mind, we reconsidered their identity from the ground up. The old logo featured a full-bodied cartoon of a chicken, which we matured into a refined mark.
Then followed the development of iconography, a menu system, a photo shoot, print advertisements and a consumer website.
The Kickin’ Chicken grew up.


Logo and Icons

Icons

Business Cards

Posters

Ad

Website

Menus and Tees

Menu and Tees

Menu

Menu

Take Out Menu

Take Out Menu

Gift Card

Back of Tees
- Services:
- Advertisements
- Apparel
- Collateral
- Copywriting
- Illustration
- Logo
- Menu
- Signage
- Website