Stytch is a B2B authentication and fraud prevention solution built by industry veterans who saw a better way to create third party tools that feel like they were built by internal engineering teams. After closing their Series B round and experiencing significant growth, Stytch wanted to reimagine their identity to project a strong, polished and sophisticated brand that developers trusted and loved.

We partnered with the team at Stytch to write a brand narrative, exploring the real painpoints developers and internal teams face as the pressures to secure products become increasingly complex and advanced. We positioned Stytch as the solution that is so seamless it feels like it was built bespoke by an internal team, without committing the internal resources.

We designed a visual identity that celebrated engineering culture without falling into expected visual tropes and design trends. The new identity included an illustration style capable of communicating abstract ideas simply.

We translated the new visual identity into a web design system that could support both brand storytelling and product marketing content, showcasing a distinct point of view without being complex or complicated.