Fuzzco designed a new identity system for Secret, to coincide with the reboot of the anonymous messaging app. Our assignment was to reimagine the previous mark, which featured a fox, so we dove into a deep exploration of simple geometric foxes.
Once a direction was chosen, we explored the form to find the most evocative expression.
“The fox never found a better messenger than himself.”
— Irish proverb
— Irish proverb
- Services:
- Brand Strategy,
- Branding,
- Logo