SeaChange is a media relations and strategic communications firm based in Charleston, SC. The website design references newsprint-inspired details with textured elements, custom illustrations, and scrolling headline typography to deliver an editorial feel. Color elements appear on rollover to heighten impact.
The logo suggests a transformation from a two-dimensional plane to a three dimensional boat. This supports and defines the archaic word ‘seachange’ which is defined as “A significant change, one that alters the very nature of the subject.” Furthermore, the paper boat is changing course, something the clientele of SeaChange can look forward to.
- Brand Strategy