Revel Systems is a San Francisco-based company with a great product. They developed a cloud-based iPad Point of Sale system for restaurants and retail establishments. The system is quick, intuitive and powerful. Revel Systems recently raised venture capital to expand their business. A rebrand was a top priority. Enter Fuzzco.
Revel Systems came to us for a full overhaul of their existing brand. This included a logo, print collateral, a set of icons explaining their process, and a consumer website.
The floating logo references both the simplicity of use and the cloud-based infrastructure at the core of the product. The process iconography is utilitarian and to the point. The design of the website references the touch-and-go feel of the Revel POS application.
- Icon Design