

To poke fun at those who live to direct, and to provide guidance to those lacking direction, we created a 20-sided die for on-the-go advice.




What started as an internal joke became something very real. We produced physical versions of the dice, as well as a web-based rollable version.

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Then we started art directing some friends and colleagues online.



People got excited and started Instagramming.




As a result of our haphazard efforts, the world of design has changed forever.


- Services:
- Branding,
- Collateral,
- Copywriting,
- Icon Design,
- Illustration,
- Logo,
- Merchandise,
- Naming,
- Photography,
- Responsive Web Design