We rebranded this furniture reseller startup to convey its speed, flexibility, and refined taste, and to promote its presence in local markets.
The dynamic visual system featured a new logo, skyline-based illustration style, truck wraps, apparel, and other collateral, as well as detailed brand guidelines.
We also designed a clean and friendly website.
We concepted, wrote and produced a series of ads for the company's L.A. launch that connected with local culture. What could be more L.A. than secondhand celebrity encounter stories? The campaign’s local spin helped establish Move Loot as a local player.
The company’s success led to a recent acquisition by Handy.
- Icon Design,
- Responsive Web Design,