An identity project for a start-up denim manufacturer. Kennedy for the People creates high-quality denim with character. We investigated different denim brands with a similar target audience to determine the best path for the brand. We gave a face to the denim line by providing colorful, distinct back tags, waist jokers, stickers, leather patches and a bold, confident logo.
Logo
Logo Alternate
Waist Jokers: Front
Waist Jokers: Back
Pocket Tags
Back Pocket Jokers
- Services:
- Apparel
- Branding
- Illustration
- Logo