As a sponsor of GIANT Conference 2014, MailChimp wanted to give attendees something they could actually use and an excuse to get outdoors.
We figured, “Everyone drinks coffee, everyone loves the hell out of some frisbee.” We designed frisbees and coffee cups to deliver caffeine and dopamine to all.
The design references the Charleston summer heat, with hot colors, flames and drops of sweat. Sweating is good for your health.
Conference attendees filled Charleston’s Marion Square Park for impromptu games of frisbee, coffee in hand. Everyone had fun, guaranteed.