As Foresight began to expand their clinics across the United States, they needed a new brand identity that spoke equally to the patients visiting the clinic as it did to the providers employed there. We anchored the new identity in the belief that mental health is fluid and requires ongoing maintenance, like going to the gym. We balanced an energetic mark in the brand's original color orange with fluid secondary graphics and a rich wordmark that keeps the identity grounded.

Brand Strategy, Visual Identity, Verbal Identity