Flatiron has set out to accelerate the fight against cancer by connecting community oncologists, academics, hospitals, life science researchers and regulators on a shared technology platform. They came to Fuzzco to create a website that would elevate their mission, connect with a dynamic audience, and position them as a leader in the field.
We developed a site architecture that prioritized each of their three audiences, building a flow that would elevate industry specific messaging and content, sparking interest and encouraging visitors to inquire or request more information.
We shot and produced an image library that captured Flatiron's human approach to connecting the community and their technology.
- Art Direction,
- Content Strategy,
- Visual Design