When Etsy was hard at work preparing to launch Etsy Studio they collaborated with us to concept and prototype an engaging announcement. We sourced props, built objects and created this playful story that celebrates the craft-making process. Be sure to watch with the sound on, it's half the story!
This was our animated sketch intended as a proof of concept.
In the end they didn't use the video, but the art direction and intention remained to inform the creative used for launch.
  • Services:
  • Brand Strategy,
  • Illustration,
  • Video