Earnin is making money work in a way that’s good for everyone. By giving people easy access to the pay they’ve earned—when they want it, Earnin challenges the current payday loan system.
The identity references the friendly character and pay-it-forward component of the Earnin experience, in which a user can pay for the following user's service fees. These chains are assembled into a vibrant, brand-supporting pattern system.
The fun, character-rich illustration system complements the ease and accessibility of the service.
- Identity design,