Dottie’s Toffee

In many ways, this project began in Dot Smith’s Spartanburg, SC kitchen in 1976. She created an incredible toffee recipe and, in time, a business. More than 30 years later, Fuzzco was brought in to bring to life a new identity, website and packaging portfolio. The result is a warm, inviting logo system that captures all the guilty pleasures found in Belgian chocolate, sweet cream butter, pure cane sugar, almonds and sea salt. The packaging designs offer an endcap-ready presentation designed to carry the product as it expands through new retail relationships across the country. Never fear – no one changed Dot’s incomparable recipe. We just dressed up everything around it.