MailChimp gives a lot to its users, and we were asked to design and build a microsite to give away a new surprise. In the past the company’s giveaways were so anticipated that they often ended within seconds of launch, so we came up with a fun way to make the experience last a bit longer.
Visitors hit an enormous landing page that they had to move around to locate a hidden prize among more than a hundred other animated objects. Once the user found the tiny Freddie box and clicked it, a paper airplane flew out and the screen rained confetti, revealing the contest form. Winners received the brand new Freddie vinyl toy.
Visitors hit an enormous landing page that they had to move around to locate a hidden prize among more than a hundred other animated objects. Once the user found the tiny Freddie box and clicked it, a paper airplane flew out and the screen rained confetti, revealing the contest form. Winners received the brand new Freddie vinyl toy.
The giveaway was a raging success with all of the toys being claimed in under an hour and, in true MailChimp giveaway fashion, crippling their servers.
- Services:
- Advertisements,
- Brand Strategy,
- Photography,
- Responsive Web Design,
- Website
