The Atlantic Fabricators website was our first major step toward using alternative fonts on the web. We outfitted the site with a hard-working design made with real, selectable text laid out in a visually striking way. The mark is a simple, burly “A” on top of a smart, monolinear “F.” Both custom slab serifs comfortably sit in a no nonsense, all-American circle and are paired with a customized version of Vitesse for the wordmark.
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