In March, the United Nations sent out an open call to creatives, seeking help in translating critical public health messages in response to COVID-19.
Of course, we couldn’t help but contribute to the cause. We created a campaign of three short films in the style of Public Service Announcements using visual metaphors to communicate key messages.
FYI: COVID-19 Physical Distancing
This short film illustrates the importance of physical distancing to flatten the curve. Stressing the importance of staying home, this video explains what it means to keep a safe physical distance from others if you need to go out. A visual metaphor of a spray bottle and a 6ft radius shows how coughing and sneezing can release droplets into the air that may contain the virus. If you are too close you may breathe in the virus or contaminate personal surfaces.
FYI: COVID-19 Personal Hygiene
This short film illustrates the importance of washing your hands thoroughly and frequently to avoid getting sick and prevent the spread of the COVID-19 virus. Glitter is used as a visual metaphor for the virus, to show how the virus can spread through touch and contaminate surfaces. It provides practical advice for cleaning surfaces with soap and water and following proper guidance for hand washing.
FYI: COVID-19 Know the Symptoms
This short film clearly identifies the symptoms of the COVID-19 virus and how to respond if you experience them. Visual metaphors explain fever, coughing and difficulty breathing with the direction to follow directions of your local health authorities.