We’ve been tight-lipped for a while holding this one in and today we are proud to reveal the identity of the formerly unnamed oyster hall going in at 544 King Street. We’ve had an unbelievable time working with Mike and Adam of FIG. The naming, branding and web work thus far has been a labor of love and there is a lot more to come.

The logo and all of the branding elements appear in black and white for the time being and as the restaurant comes together more and more of the look will be revealed. For now, follow The Ordinary on Facebook and Twitter and be sure to go to the temporary website where they’ll share their progress as things happen.