Xiao Bao Biscuit (see -ou! / baow / biskit) is a restaurant located in our beloved Cannonborough neighborhood right here in Charleston. The co-founders are friends of Fuzzco whose untamable love of food has taken them across Asia and the American south, leading to a beautiful marriage of comfort food styles in XBB’s kitchen.
We created an identity system inspired by the pair with fun lettering that brings a light tone to the brand and bright jewel tones to reference the variety and contrast of food on offer. The graphic mark is an illustration of furoshiki–traditional Japanese cloth gift wrappings.
- Custom Typography