With their decision to franchise, The Kickin’ Chicken hired Fuzzco to overhaul their brand.

The existing brand did not differentiate itself from a lot of smaller, chicken-themed restaurants and lacked the sophistication of an emerging franchise.

With their goals in mind, we reconsidered their identity from the ground up. The old logo featured a full-bodied cartoon of a chicken, which we matured into a refined mark.

Then followed the development of iconography, a menu system, a photo shoot, print advertisements and a consumer website.

The Kickin’ Chicken grew up.

Designed for The Kickin' Chicken by Fuzzco
Logo and Icons for The Kickin' Chicken by Fuzzco
Logo and Icons
Icons for The Kickin' Chicken by Fuzzco
Icons
Business Cards for The Kickin' Chicken by Fuzzco
Business Cards
Posters for The Kickin' Chicken by Fuzzco
Posters
Ad for The Kickin' Chicken by Fuzzco
Ad
Website for The Kickin' Chicken by Fuzzco
Website
Menus and Tees for The Kickin' Chicken by Fuzzco
Menus and Tees
Menu and Tees for The Kickin' Chicken by Fuzzco
Menu and Tees
Menu for The Kickin' Chicken by Fuzzco
Menu
Menu for The Kickin' Chicken by Fuzzco
Menu
Take Out Menu for The Kickin' Chicken by Fuzzco
Take Out Menu
Take Out Menu for The Kickin' Chicken by Fuzzco
Take Out Menu
Gift Card for The Kickin' Chicken by Fuzzco
Gift Card
Back of Tees for The Kickin' Chicken by Fuzzco
Back of Tees
  • Services:
  • Advertisements
  • Apparel
  • Collateral
  • Copywriting
  • Illustration
  • Logo
  • Menu
  • Print
  • Signage
  • Website

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