As the largest and most sought-after event rental company in the wedding capital of the Southeast, Snyder Event Rentals has been the central element of literally thousands of gatherings in Charleston, SC over the past two decades.

Objective: To overhaul a widely-known but badly dated brand identity and website with the intent to position the company for continued dominance in the Charleston market and expansion to regional targets.

Results: Following a thorough brand audit to assess audiences, brand equity and existing threats and opportunities in the marketplace, a new brand was created to better reflect the organization’s unique perspective and position. A classic yet contemporary type was married with a family of graphic symbols for the primary brand and a highly stylized, color-saturated secondary logo was developed for a featured business unit. The website was fully updated to reflect the new brand, streamline navigation across divisions and offering and optimize the online inventory.

Designed for Snyder Event Rentals by Fuzzco
Three logos for Snyder Event Rentals by Fuzzco
Three logos
Icon set for Snyder Event Rentals by Fuzzco
Icon set
business cards for Snyder Event Rentals by Fuzzco
business cards
website for Snyder Event Rentals by Fuzzco
website
Adaptive website for Snyder Event Rentals by Fuzzco
Adaptive website
Spike print ad #1 for Snyder Event Rentals by Fuzzco
Spike print ad #1
Spike print ad #2 for Snyder Event Rentals by Fuzzco
Spike print ad #2
Snyder print ad #1 for Snyder Event Rentals by Fuzzco
Snyder print ad #1
Snyder print ad #2 for Snyder Event Rentals by Fuzzco
Snyder print ad #2
  • Services:
  • Advertisements
  • Apparel
  • Branding
  • Copywriting
  • e-Commerce
  • Icon Design
  • Illustration
  • Logo
  • Responsive Web Design
  • Website

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