As the largest and most sought-after event rental company in the wedding capital of the Southeast, Snyder Event Rentals has been the central element of literally thousands of gatherings in Charleston, SC over the past two decades.
Objective: To overhaul a widely-known but badly dated brand identity and website with the intent to position the company for continued dominance in the Charleston market and expansion to regional targets.
Results: Following a thorough brand audit to assess audiences, brand equity and existing threats and opportunities in the marketplace, a new brand was created to better reflect the organization’s unique perspective and position. A classic yet contemporary type was married with a family of graphic symbols for the primary brand and a highly stylized, color-saturated secondary logo was developed for a featured business unit. The website was fully updated to reflect the new brand, streamline navigation across divisions and offering and optimize the online inventory.
- Icon Design
- Responsive Web Design