Illustration, Logo
Wikinvest is a San Francisco-based finance company that powers all the stock charts on Forbes.com, NPR.org, USAToday.com among other media outlets.
The founders of Wikinvest have recently launched a new service that allows users to interact with their investment portfolios in a new and comprehensive way. This new service required an identity and they engaged Fuzzco to lead the way.
The project was an adventure. We went through dozens of potential names and logos. SigFig (significant figure) emerged as the winner. The idea of a piggy bank played well with the investment culture and stood out in the competitive space and thus the SigFig Pig was born.
It was important that the pig look smart and proud. We developed a library of pig postures to be used for various applications. The type is a heavily customized Futura Bold which reflects and supports the friendly pig.
Mario Testino
Website
eHarmony
Icons, Illustration
The Kickin' Chicken
Advertisements, Apparel, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website
Two Boroughs Larder
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Brad Thomas Parsons
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Ruell and Ray Denim
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Dark Sky Magazine
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Michael James Moran
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SigFig
Illustration, Logo
Revel Systems
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Lorraine G Vale
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Pigeon
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SeaChange
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Loluma
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Crenshaw Communications
Collateral, Logo, Website
Atlantic Fabricators
Logo, Website
Arrow Advisory
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PCIA
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Content and Candor
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How Low Can Your Logo
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Helen and Josh Sitting in a Tree
Copywriting, Illustration, Video, Website
Hello Telescope
Collateral, Copywriting, Logo, Website
WINGS for Kids
Brand Creation, Illustration, Logo, Print, Strategic Consulting, Website
Kristen and Dale
Copywriting, Illustration, Print
Redux
Brand Management, Icons, Website
Parliament
Brand Creation, Illustration, Logo, Naming, Print, Website
Misc. Logos
Illustration, Logo
Misc. Print
Collateral, Print
Misc. Websites
Strategic Consulting, Website
