Fox_Sculpture
Fuzzco designed a new identity system for Secret, to coincide with the reboot of the anonymous messaging app. Our assignment was to reimagine the previous mark, which featured a fox, so we dove into a deep exploration of simple geometric foxes.
Once a direction was chosen, we explored the form to find the most evocative expression.
“The fox never found a better messenger than himself.”
— Irish proverb
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  • Branding,
  • Logo,
  • Strategic Consulting

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