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The Portland-based leader in IT automation is full of smart people making smart products for other smart people. They hired us to design a new visual branding system that would convey the quality of their products and the strength of their culture.
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Puppet is the industry standard for automating the delivery and operation of software. They represent the networks of automation as connected nodes in directed acyclic graphs (DAGs).

The company also brings its users and team members together into a close-knit community, all trying to solve the same problems.

To pay homage to both of these forms of interconnectedness of Puppet, we created a logo mark and patterning system based on the structure and rules of DAG representation.
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We designed a new primary logo system, brand color palette, typography, brand standards guide and photo style guide, and developed a sub-branding system with marks for Puppet's many initiatives, user events and partnership programs.
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We developed new icon and illustration styles for the brand.

Then we filled a library full of assets.
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We designed new signage, email signatures, business cards, letterhead, t-shirts, notecards, stickers and social media avatars and header images.

We also created a new pop-up banner and mobile event booth for use at trade shows and conferences.
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Finally, we developed templates for Puppet's presentation slide decks, video bumpers and titles, data sheets, case studies, white papers, product briefs and ebooks.

And when we were done we high-fived, for it all felt very good.
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